December 13, 2017

Resources: My Marketing ToolKit

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A lot of people ask me about the different marketing tools and resources I use in my business so I decided to post the things I’ve found useful.

WordPress / Blogging:

  • StudioPress Themes for WordPressAll of my websites except for Fit & Awesome are built using the Genesis Framework. I really like Genesis because it’s easy to use and the themes are very classic and clean. This site is currently built on the “Freelance” theme.

Domains / Web Hosting:

  • Media Temple: My sites are all hosted on a Grid Server through Media Temple. I can host up to 100 domains on my monthly server. The Grid Service is $20 a month but I find it to be well worth it. I love Media Temple. They’ve been very good to me and are always able to quickly respond to any issues I am having.
  • BlueHost: If you are just starting a website or blog and don’t want to commit to $20 a month just yet, I recommend checking out BlueHost. They have hosting plans starting at $3.95 per month. Please note that Media Temple is my first choice, and Blue Host is my second if you are looking for a more affordable option (which many of you who are starting out are). I do not currently have any of my sites on BlueHost, but a lot of my clients host through them so I am familiar with their platform.

Email: 

  • MailChimp: All of my email lists are currently hosted through MailChimp. I am happy with their service and it suites my needs for right now. In the future I would like to move everything over to Aweber but have not done so yet.

Tools:

  • Dropbox - I use Dropbox for sharing files with all clients and freelancers I work with. I also use it to automatically sync my iphone photos to my Dropbox folder when I’m connected to Wireless. You never know when you might drop your phone in the toilet! Yes, I have had that happen to me before and it is NOT fun.
  • Tweet Adder- Twitter is one of my favorite social media platforms. I am one of the first million members and have been using it since 2007. My Twitter account has grown significantly over time to around 9,000 followers. Additionally, I now run additional Twitter accounts for both my blogs and my clients. Tweet Adder is one of the most effective Twitter marketing tools I’ve used for my clients to build their follower base. I am able to do searches and specifically target followers who would be interested in what my account is about. For example, if I am running a gluten-free twitter I can do a search and see all people who have tweeted about gluten-free in the past few days and do a targeted follow. There’s really so much I could say about this tool that I will just stop here and say that I am going to post more on this topic in a blog later.
  • Lead Pages - This is a new one I have recently started using to set up landing pages and opt-in forms quickly. It has a smooth integration with WordPress and is easy to set up. If you would like me to help set up landing pages for your business, contact me and I can help you out.
  • AdRoll- I use Adroll for all of my retargeting campaigns. You know when you visit a website and then all of a sudden you see ads for that website all over your browser? That’s retargeting in action. Adroll is also a Facebook preferred developer which is why I prefer working with them. If you need help setting up your AdRoll account, contact me and I’d be happy to help you out.

Freelance / Outsourcing:

Books: I read. A lot. Here are some of my favorite business books.

Disclosure:  Some of the links above are affiliate links, which means I earn commission if you decide to make a purchase.  I am recommending these companies and products because I use them in my business.  If you are not comfortable with this, you can go directly to the website and make your purchase. I won’t be offended, I promise. 

About Lindsay

I am a Digital Marketing Consultant based out of Los Angeles, CA specializing in Online Marketing Strategy, Social Media, and Website Design & Development. I own several niche blogs centered around topics I enjoy and am passionate about.

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