August 19, 2017

Resources and Tools for Bloggers

My most recent post on Resources I use in my digital marketing business has gotten a lot of attention which is exciting. It’s been so nice to directly point people to that page instead of having to say the same thing over and over again in conversation. I’m going to try and do a lot more of these types in the future as long as I know people are finding them to be valuable.

Another resource page I’ve decided to write is specifically for those in the blogging community. There are a lot of bloggers out there who get sent free products to review, get sponsored posts, or are contacted by brands to do giveaways and sweepstakes. It’s been so intriguing to me (both as a marketer and a blogger) that I decided to put together a list of all the different blogger / influencer networks that are out there. When I first started blogging, I had no idea these types of groups existed. In fact, I wanted to create one myself. There are so many out there, and my goal is to make this a comprehensive list of all the opportunities for bloggers that are out there.

The way these networks work is you sign up and add your blog, social networks, and a bit about yourself. You may even tag the different areas of influence you think you fall into (health, fitness, paleo, marketing, technology, moms, etc). From there, most of these sites have a list of campaigns. What you do is apply for the campaign and either the brand or the network vets them to see if you qualify and would be a good fit for the brand’s campaign. Sometimes these are paid opportunities, and sometimes they are just for free product. Some networks like Social Spark even allow you, the blogger, to negotiate your price. Other networks like Sverve allow you to set your own price for a post. I will get into more of this in a future post, but for now take a look at these different networks. If you have more questions, ask them in the comments so I can make sure to address them in the future.

If you see something is missing here, please contact me and let me know.

Resources and Tools for Bloggers
Svever: Where Influencers Connect With PeersSverve: They are a newer player in the game and focus on connecting female social media influencers with brands and businesses for partnerships. What you do is you sign up add your areas of influence. You can "Endorse" other bloggers in their respective areas of influence to help improve their influencer score. A lot of times brands will have a certain threshold or influencer number a person must meet in order to be considered for a campaign. Sverve is part of the incubator 500 Startups and based in the Silicon Valley.

 If you are interested in learning more about Sverve, Click here to Sign up.

BrandBacker
BrandBacker: They are a Fashion & Beauty product promotion network online. In their words, they "connect brands who want to get exposure on blogs and social networks to over 5,000 bloggers looking for opportunities." When you fill out your profile on BrandBacker, you give your blog details as well as links to your social media presence and tag your specialties. You can choose the types of promotions you are interested in: product reviews, contests, free samples / giveaways, and what the minimum price you'd like to be paid per post would be.

If you are interested in learning more or joining BrandBacker, Click Here to Sign Up.

Massive SwayMassive Sway / SITS Girls: This is part of The SITS girls (The Secret's In The Sauce). Their goal is to create a place for bloggers to connect with one another and become a resource for blogging. They post a lot of great articles on resources and tools to help you blog. Massive Sway is a joint venture between The SITS Girls and The Sway Group and is a portal for bloggers to learn more about sponsored opportunities. One unique thing that they do is they have you Authorize your Google Analytics account to be viewable. So not lying on your numbers, folks. And if you don't have Google Analytics on your blog yet, get on that.

If you are interested in joining Massive Sway, Click Here to Sign Up. 

Linquia Network for bloggers Linquia: Another Influencer network that refers to themselves as the matchmaker for communities and brands. Members are invited to participate in paid campaigns and notified via email. Linquia stresses that stories are shared in an authentic, meaningful way - which is good. Their goal is to empower individuals to grow their communities.

If you are interested in joining Linqia, Click Here to Sign Up. 

TriberrTriberr:  An influencer marketing platform that connects brands with bloggers. They are a newer site and I haven't done a campaign with them yet, but they did have a cool one recently for TOMS shoes that I am eagerly awaiting to hear back from them on.

If you are interested in joining Triberr, Click Here to Sign Up. 

The Clever Girls Collective Member NetworkThe Clever Girls Collective: They have a network of over 8,000 female influencers and connect them with  content marketing campaigns. They also have their own unique campaign platform and set of tools. They  believe in the power of direct brand to consumer communication through social media through engagement  and partnerships. Right now some of the current campaigns they have available are with Nordstrom Rack and  Audible.com.

If you are interested in joining Clever Girls Collective, Click here to Sign Up.

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